Founded in 2017 in Atlanta, Georgia, Sport Your Gear is a collegiate licensed manufacturing and retail company built by passionate fans from small colleges who believe school spirit isn’t just for the biggest programs. As a family-run business, we specialize in creating unique, high-quality apparel that allows fans of all schools—big or small—to represent their teams with pride.
In addition to our officially licensed collegiate partnerships, we also provide custom printing services for races, fun runs, company outings, family reunions, and promotional items for your business. Whether you need custom t-shirts, embroidered polos and caps, or branded merchandise like reusable bags, we have the expertise to bring your vision to life. With years of experience in apparel manufacturing and online retail, we are committed to delivering great products and exceptional service, helping our customers create unique opportunities for their brands and events.